Millions of people around the world work as freelancers. Thousands of people probably offer services very similar to yours. So the question is why should a potential client would choose to work with you instead of your competitor?

It’s because you’ve convinced them you offer something unique. Something about your work, your brand, or even just you as a person stood out to them and attracted them. So they decided you were the right fit for their project. Yay, you!

But what exactly differentiates you from your competitors? Do you actually know? How can you continue to stand out from the crowd as a freelancer and attract dream clients to your small business?

1. Carve out your own niche

You know the old expression “Jack of all trades, master of none”? Is applicable to freelancing as well.

I remember when i started my freelance journey my profile was a mess. I was the real jack of all trade and I wrote out everything I could offer thinking it was a wise decision.

I thought that if a client didn’t want skill A, he’d want skill B..but I was very wrong. It was hard to stand out from other writers because I didn’t come of as an expert nor how that I have a unique selling proposition (USP).

Specializing in an area you’re passionate about can make work more fun and rewarding sometimes. Then, carve yourself a niche within your field of interest. The more you focus on specific skill sets, the easier it will be for you to grow your business.

If you narrow your freelance writing niche to focus on topics like cryptocurrency, web3, or AI applications in finance, you’re better positioned to differentiate yourself. Clients seeking specific expertise on these topics will prefer working with you.

2. Build your Personal Brand

Do you know what your brand identity is? Yes, as a small business owner, you are, in fact, a brand. Brands aren’t just about names, logos, and brand colors. Brands also represent an experience. For example, delivering good service and excellent customer experience can be core to a brand’s identity.

As a freelancer, you are your own brand. Start by asking questions such as, “What do I represent?” “What do I want to achieve as a brand?” “Why should a client choose me over a competitor?”

Your brand strategy should identify your purpose and personality, which you can then use to convey your unique story to clients. A unique personal brand identity can set you apart from other freelancers and boost recognition – leading to acquiring new clients and strengthening your relationships with current clients.

3. Leverage Social Media

Social media profiles can be great for building your brand identity and establishing the difference between you and the rest of the crowd.

Create a consistent online presence across your website, Upwork profile, and social media platforms such as LinkedIn, Instagram, TikTok, Twitter, Facebook, and any other channels that may be relevant for your work. Use the same photo on each platform, create similar usernames, complete your profiles, be clear about the services you offer, and always link back to your services where possible.

You don’t have to be active on every channel, of course. Choose the platforms you’re comfortable with and where your potential clients will most likely hang out. Say you’re a web designer, and Twitter threads are more your jam. You know your potential clients like to discuss the latest happenings in web design on Twitter. Make it your go-to platform and share new insights, tips, and your latest design work and partnerships.

“Showing off” expertise in your niche area will help you create opportunities for interaction with others – especially potential clients. As you build up your presence on social, you prime yourself for networking opportunities and attracting clients who value your knowledge and expertise.

4. Create a strong Profile

Your profile is the hub for your freelance business on Upwork. Creating a high-quality profile is essential for clients to notice and find you in the work marketplace.

A strong and complete profile gives clients the information they need to hire you.

You can add a a video introduction as a way to showcase your personality.

Also include your relevant certifications and links to your portfolio and previous work .

5. Provide Great Service

Build lasting relationships through stellar customer service

Ultimately, what it comes down to is building good relationships with your clients. A trusting, mutually respectful relationship between clients and independent professionals is key to the success and growth of your freelance career.

The best, most successful independent professionals go the extra mile for their clients. Clients always remember the professionals who put in just that extra little bit of effort.

Do good work. Provide great service. Be reliable and honest. You never know; a great experience on a short-term project could turn into a long-term relationship or even lead to referrals to other great clients.

6. Set competitive prices

Price yourself competitively

Price can certainly be a deciding factor for many clients. Your expertise, combined with a fair rate, can differentiate you and your competition.

However, this doesn’t mean you opt for the cheapest possible rate! You’re here to make money. As an independent professional, you want to find a good rate that’s just right – for you and the client to both feel like it’s a fair deal.

Start with a competitor analysis. Research what other independent professionals are charging for similar work on platforms like Upwork. Take a look at salaries for full-time roles in your niche.

These figures will give you a baseline amount to begin from. Then, consider your personal circumstances and what rate would be ideal to ensure you’re charging your worth and earning a fair wage that pays your bills.

Also remember to be consistent.

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